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Casey's continues its pizza push that is focused on smaller cities
Casey's General Stores plans to add its first-ever pan pizza as a permanent menu item starting October 28. The company says the thick square crust uses olive oil, honey, sea salt, and finely milled double-zero flour.
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What happened
Casey's General Stores plans to add its first-ever pan pizza as a permanent menu item starting October 28. The company says the thick square crust uses olive oil, honey, sea salt, and finely milled double-zero flour.
Confirmed
Global impact / market context
Pizza brings in more revenue and higher profit per sale than fuel at Casey's, so expanding the menu can lift profits. Because many stores sit in small towns without a nearby national pizza chain, this also strengthens Casey's local draw.
Analyst inference
Casey's has grown to almost 3,000 stores, and its pizza business grew alongside that expansion. BofA ranked it the fifth-largest U.S. pizza chain by prepared food and dispensed beverage sales, a ranking the company confirmed.
Analyst inference
What to watch
- Watch whether the pan pizza becomes a permanent seller after its October 28 launch, since Casey's makes dough from scratch and bakes pizzas in ovens at each store. Confirmed
- Watch whether Casey's expands pizza further as it adds stores, since the company has not announced specific plans beyond making the pan pizza a permanent menu item. Proposed
- Watch pizza's share of prepared food and beverage sales, because higher profit per sale there can offset the thinner profit on fuel and support overall earnings. Analyst inference