JUST IN: 🇺🇸 More Americans own Bitcoin (18.6%), than Gold (10.8%) 🤯 Bitcoin is growing

What happened

A recent poll shows 18.6% of Americans own Bitcoin, compared with 10.8% who own gold, indicating Bitcoin ownership now exceeds gold ownership in the United States.

Confirmed

Global impact / market context

Higher Bitcoin ownership signals expanding confidence in digital assets, which can boost demand for related services like exchanges and custodians, potentially increasing revenue for crypto‑focused companies and attracting more investment into the sector.

Analyst inference

The poll’s finding that 18.6% of U.S. adults own Bitcoin, surpassing the 10.8% who own gold, highlights a shift in how Americans are choosing to store value, suggesting growing mainstream acceptance of digital currency.

Analyst inference

What to watch

1. Potential changes in U.S. cryptocurrency regulation that could make buying or holding Bitcoin easier or harder for new retail investors. Proposed
2. Growth in institutional interest in Bitcoin, as firms may follow the retail ownership trend and allocate capital to digital assets. Proposed
3. Relative price performance of Bitcoin versus gold, which could influence whether more Americans shift their holdings toward one asset over the other. Proposed

Affected assets

• BTC — Bitcoin

Evidence

• x.com