PLAN-B NET ZERO introduces the POWER PLUS plan – combining energy and premium benefits of the PLAN-B NEO app

What happened

PLAN-B NET ZERO introduced the POWER PLUS plan through its subsidiary PLAN-B NET ZERO Energy GmbH. The plan combines electricity from 100% renewable sources with premium features of the PLAN-B NEO app. Nearly one thousand customers signed up shortly after its October 1, 2026 launch.

Confirmed

Global impact / market context

Bundling electricity with app perks such as a free eSIM and payment breaks turns a power contract into a membership, which may help the company keep customers longer and sell more services. Rivals selling plain electricity could face pressure to copy these extras.

Analyst inference

The plan applies neobank-style membership ideas to electricity, a sector where suppliers often compete mainly on price. If customers respond well, similar bundles could spread, shifting competition toward app features and services rather than solely toward lower power rates.

Analyst inference

What to watch

1. The plan offers 100% renewable electricity certified with the ok-power-plus seal, plus NEO Premium free of charge, including a free eSIM, payment breaks of up to three months per year, and VIP support. Confirmed
2. Watch whether PLAN-B expands POWER PLUS to more customer groups or adds more app benefits, since the company frames this as part of its Neo Energy business model, which it calls a new category of energy supply. Proposed
3. Track customer sign-ups beyond the nearly one thousand reported, because slower growth would suggest the bundled membership model appeals less to households than the company expects. Analyst inference

Evidence

• eqs-news.com