Strategy's Michael Saylor says the next Bitcoin bull market has already begun

What happened

Michael Saylor, executive chairman of Strategy, formerly MicroStrategy, said in mid-October 2026 interviews that Bitcoin's next bull market has already begun. He points to a bear-market low slightly below $60,000 in late June 2026 and says Bitcoin has since rebounded above its 200-week moving average.

Confirmed

Global impact / market context

A prominent holder of roughly 4% of all Bitcoin calling a new bull cycle can influence how investors position themselves. If buyers act on his view, demand for Bitcoin may rise, lifting the asset's price and the value of Strategy's large holdings, which benefits Saylor directly.

Analyst inference

Bitcoin traded around $77,000 to $83,500 in late October 2026, up about 42% from under $65,000 in the third quarter but still roughly 34% below its October 2025 record near $126,000. The rebound off the long-term average is the technical basis for Saylor's claim.

Analyst inference

What to watch

1. Bitcoin's price relative to its 200-week moving average, the average closing price over roughly four years, matters because Saylor treats a hold above that line as the boundary between a bruised and a broken market. Confirmed
2. Watch whether Strategy discloses further Bitcoin purchases or sales, since its roughly 4% holding means company actions could add buying pressure or supply, changing the balance of demand in the market. Proposed
3. Track whether Bitcoin can close the roughly 34% gap to its October 2025 high near $126,000; a failure to approach that level would weaken Saylor's claim that a new bull cycle has started. Analyst inference

Affected assets

• BTC — Bitcoin

Evidence

• cryptobriefing.com