FTC Release: Five States Join FTC Lawsuit Alleging Hims and Hers Engaged in Deceptive and Unlawful Privacy Practices

What happened

The Federal Trade Commission filed an amended complaint adding five states as co-plaintiffs in its lawsuit against telehealth provider Hims and Hers. The lawsuit alleges the company shared sensitive health information with advertising platforms despite privacy claims and misled users about billing and cancellations.

Confirmed

Global impact / market context

The allegations could create legal costs and require changes to Hims and Hers’ data handling, advertising, billing, or cancellation processes if the case leads to action. Such changes could raise operating costs or constrain customer acquisition, while the complaint itself does not establish wrongdoing.

Analyst inference

Five states joining the FTC’s lawsuit expands the group bringing the case, but the article reports allegations, not a finding of liability. For investors, the key business link is whether legal proceedings lead to costs or changes in how the company attracts and serves customers.

Analyst inference

What to watch

1. Follow the lawsuit’s next procedural steps and rulings; these may clarify how the court handles the allegations about sharing sensitive health information and billing and cancellations. Analyst inference
2. Watch for any announced changes to Hims and Hers’ data sharing, advertising, billing, or cancellation practices, which could change customer acquisition costs or service operations. Analyst inference
3. Check for company statements about the FTC’s amended complaint adding five states as co-plaintiffs, including any disclosed legal costs or business effects. Analyst inference

Evidence

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