Japanese Tech Giant Rakuten Creates First-Ever Tactile Shiba Inu (SHIB) Coin for 44 Million Users

What happened

Rakuten launched a new Shiba Inu (SHIB) coin on its Rakuten Wallet platform, making it the first tactile version of the cryptocurrency for its 44 million users.

Confirmed

Global impact / market context

The launch gives a major Japanese tech firm a direct role in the growing crypto market, potentially increasing user engagement on its wallet and exposing a large user base to SHIB’s price movements.

Analyst inference

Crypto adoption in Japan is rising, and large platforms adding native tokens can boost overall trading volumes. This move follows other firms integrating popular coins to attract digital‑asset users.

Analyst inference

What to watch

1. User adoption rates on Rakuten Wallet – higher adoption could drive more SHIB transactions, raising demand for the token and supporting its price. Proposed
2. Regulatory response in Japan – any new guidance on crypto wallets could affect how Rakuten structures its token offering and its compliance costs. Proposed
3. Competitive actions by other Japanese platforms – if rivals launch similar token integrations, it could dilute Rakuten’s advantage and impact market share. Proposed

Affected assets

• SHIB — Shiba Inu

Evidence

• u.today