Apple Makes Big Push to Turn Siri Into an AI Platform

What happened

Apple is opening Siri AI integrations to all app developers through a Developer Preview in the iOS 27.3, iPadOS 27.3, macOS 27.3 and visionOS 27.3 betas. Developers can add custom actions and multi-step app skills, allowing Siri to use personal context and natural-language requests to complete tasks in third-party apps.

Confirmed

Global impact / market context

If people complete tasks through Siri instead of opening apps, developers may need to compete for visibility within the assistant and build integrations to keep users engaged. For Apple, broader use of Siri could strengthen its role as the route into iPhone apps, though the article gives no adoption or revenue figures.

Analyst inference

The change expands an existing developer approach: Apple says thousands had already built integrations for earlier Siri versions. The preview could broaden those connections, but its effect on app use, developer costs, or Apple revenue depends on adoption and how reliably the new actions work.

Analyst inference

What to watch

1. Watch for Apple to move the Developer Preview into a general release and specify which operating-system versions and devices will support the new Siri app actions. Analyst inference
2. Watch whether developers add useful integrations and multi-step skills, since the article says these let Siri perform tasks inside apps and across several apps in some cases. Analyst inference
3. Watch for evidence that users complete more tasks through Siri rather than app menus; that would indicate a shift in how third-party apps reach customers. Analyst inference

Evidence

• gurufocus.com