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WATCH: French soccer star Kylian Mbappe has ended a two-decade partnership with Nike to join fast-growing Swiss sportswear brand On, giving the Roger Federer-backed company a marquee name for its push into soccer
Kylian Mbappe has ended his two-decade partnership with Nike and joined Swiss sportswear brand On, which is backed by Roger Federer. This gives On a major star as it expands into soccer.
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What happened
Kylian Mbappe has ended his two-decade partnership with Nike and joined Swiss sportswear brand On, which is backed by Roger Federer. This gives On a major star as it expands into soccer.
Confirmed
Global impact / market context
On gets a famous athlete to promote its soccer products, which could boost sales and brand recognition. Mbappe's switch may also hurt Nike's soccer marketing, as it loses a top endorser, potentially affecting their future revenue.
Analyst inference
On is a fast-growing company, and signing Mbappe could increase investor interest in its stock, as soccer endorsements often drive consumer demand. Nike might see slower growth in soccer-related sales, prompting investors to reassess its market position.
Analyst inference
What to watch
- Watch for official announcements from On or Mbappe about the partnership's duration and financial terms, which could clarify revenue expectations. Confirmed
- Consider how On's marketing campaigns with Mbappe might influence its sales and market share in the soccer apparel segment, which investors could track in future earnings. Proposed
- Monitor Nike's response, such as possible endorsements with other athletes, to gauge the impact on its competitive position and soccer-related revenue. Analyst inference