️ UPDATE: Bitcoin ownership in the U.S. has surpassed gold, with 49.6 million Americans holding BTC compared to 28.8 million who own gold, according to River.

What happened

A recent River report shows 49.6 million Americans now own Bitcoin, surpassing the 28.8 million who own gold.

Confirmed

Global impact / market context

More U.S. people holding Bitcoin than gold suggests growing mainstream acceptance of digital assets, which could increase demand for related services and influence how investors allocate savings.

Analyst inference

The shift occurs as Bitcoin remains a prominent cryptocurrency and gold has traditionally been the go‑to store of value, highlighting a possible re‑balancing of retail investment preferences.

Analyst inference

What to watch

1. Future surveys of U.S. retail investors to see if Bitcoin ownership continues to rise relative to gold. Proposed
2. Regulatory developments that could affect how easily Americans can buy, hold, or trade Bitcoin. Proposed
3. Changes in Bitcoin price volatility, which may influence whether new owners keep or sell their holdings. Proposed

Affected assets

• BTC — Bitcoin

Evidence

• x.com