Eternal SBI credit card: Contactless transaction allowed - maximum limit for single payment on Zomato, Blinkit explained

What happened

Eternal opened applications to early-access participants for the first phase of 5,000 co-branded SBI credit cards. The card offers discounts and cashback on Eternal’s apps and partner brands, carries joining and annual fees of Rs.499 plus GST, and supports contactless payments on RuPay and Mastercard networks.

Confirmed

Global impact / market context

The card could encourage customers to spend more often across Eternal’s food delivery, quick-commerce and other apps by rewarding purchases there. If it attracts sustained use, Eternal may gain customer activity, while discounts and cashback create costs that must be balanced against any added sales.

Analyst inference

This is an early, limited rollout: applications are open to an initial group for 5,000 cards, with invitations sent in batches and digital onboarding. The article does not report take-up, customer spending or financial results, so commercial impact remains unproven.

Confirmed

What to watch

1. Whether the first 5,000 cards are taken up and how quickly invitations expand will indicate whether early-access customers find the offer compelling. Analyst inference
2. Track card spending on Eternal apps and partner brands against cashback and discount costs; higher sales matter only if rewards do not outweigh the added revenue. Analyst inference
3. The FAQ says annual fees are waived when spending exceeds Rs.2 lakh; watch for published terms clarifying eligibility and how this threshold is calculated. Confirmed

Evidence

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