Nike Stock: 12-Year Low, Revenue Remains $5B Below Its 2024 Peak

What happened

Nike generated $46 and 4B in fiscal 2026, nearly $5B below its 2024 peak, as digital sales and China remain weak ahead of October earnings.

Confirmed

Global impact / market context

Weaker digital sales and China revenue reduce Nike's total sales, which can lower profit and cash available for marketing, store upgrades, and shareholder returns, making investors question growth plans.

Analyst inference

Nike stock sits at a 12-year low, showing investors already expect little growth. October earnings will show whether weak digital sales and China demand are improving or still dragging revenue.

Analyst inference

What to watch

1. Nike's October earnings report will show whether fiscal 2026 revenue of $46 and 4B, nearly $5B below the 2024 peak, is confirmed. Confirmed
2. Watch for company comments on fixing weak digital sales and China demand, which are named as reasons revenue remains below the 2024 peak. Proposed
3. Lower digital and China sales may push Nike to cut capital spending, slow store upgrades, or reduce marketing, which would affect future revenue. Analyst inference

Evidence

• coinpaper.com