UBS maintains Amazon.com at Buy, raises price target to $352 from $348

What happened

UBS kept its Buy rating on Amazon.com and raised its price target to $352 from $348, a 1.1% increase. UBS said the new target implied 46.5% upside from Amazon’s Oct. 30 closing price of $240.35.

Confirmed

Global impact / market context

A higher target signals that UBS sees more potential value in Amazon shares, but it is an analyst estimate, not a guaranteed return. If investors agree, buying interest could support the share price; disagreement or weaker results could limit that effect.

Analyst inference

The five other recent analyst targets listed range from $250 to $360, showing differing views on Amazon’s value. UBS’s $352 target is near the upper end, while the article provides no company results or new operating information explaining the change.

Confirmed

What to watch

1. Compare future analyst targets with UBS’s $352 figure and the listed $250–$360 range to see whether views on Amazon’s value converge or diverge. Analyst inference
2. Watch for any later change in UBS’s Buy rating or target; the article reports the current view but gives no reason for the increase. Analyst inference
3. The stated 46.5% upside uses the Oct. 30 close of $240.35 as its starting point; later share prices would change that implied gap. Confirmed

Evidence

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