Cobie: Coinbase Has Long Been Distant From Crypto-Native Users KOL Rune asked Coinbase trading product lead Cobie how the Base App plans to attract onchain users after trust in the Base ecosystem was damaged. Cobie replied that he took over the Base App and Coinbase trading

What happened

Coinbase trading product lead Cobie said he took over the Base App and Coinbase trading after KOL Rune asked how the app will attract on‑chain users following damage to trust in the Base ecosystem.

Confirmed

Global impact / market context

Regaining crypto‑native users is crucial for Coinbase because it expands its user base, boosts transaction volume, and strengthens its position against decentralized competitors, impacting future revenue and market share.

Analyst inference

Coinbase’s Base App, a platform meant to bring on‑chain activity to its exchange, has struggled to win over crypto‑native users, a group that typically prefers decentralized tools over centralized services.

Analyst inference

What to watch

1. Whether Cobie will introduce new incentives or features to rebuild trust with on‑chain users, such as lower fees or tighter integration with decentralized protocols. Proposed
2. The response of key crypto influencers (KOLs) and community sentiment after any announced changes to the Base App. Proposed
3. Potential shifts in user activity from competing on‑chain platforms to Base if Coinbase can demonstrate improved security and user‑centric product design. Proposed

Evidence

• x.com