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DeepSeek ships V4 Pro at $0.87 per million, one-seventh of Grok 4.6's price

On August 12, DeepSeek released its V4 Pro model from preview and set the price at $0.87 for every million output tokens, which is roughly one‑seventh of the $6 per million that SpaceX AI charges for its Grok 4.6 model.

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What happened

On August 12, DeepSeek released its V4 Pro model from preview and set the price at $0.87 for every million output tokens, which is roughly one‑seventh of the $6 per million that SpaceX AI charges for its Grok 4.6 model.

Confirmed

Global impact / market context

The lower cost makes DeepSeek’s AI service more affordable for developers and businesses, potentially increasing adoption and putting pressure on rivals that charge higher rates, which could shift market share toward cheaper providers in the AI generation market.

Analyst inference

AI providers usually charge several dollars per million output tokens, making DeepSeek’s $0.87 price unusually low; this pricing could trigger a broader price‑cut trend as customers compare costs across services like Grok 4.6 and others.

Analyst inference

What to watch

  1. Track the number of developers and businesses signing up for DeepSeek’s V4 Pro service, as lower token costs may boost adoption and expand its user base. Analyst inference
  2. Watch how other AI model providers adjust their token pricing, as DeepSeek’s low price could pressure rivals to lower fees and stay competitive. Analyst inference
  3. Observe DeepSeek’s revenue per million tokens, because the low price may affect profitability unless it offsets lower margins with higher usage volume. Analyst inference

Evidence