Zip US Expands Partnership with Best Buy to Stores Nationwide

What happened

Zip Co Limited said its partnership with Best Buy is expanding nationwide, letting eligible customers use Zip's flexible payment options in physical Best Buy stores by tapping to pay with the Zip app on their phone.

Confirmed

Global impact / market context

The expansion puts Zip's installment-style payments, which let shoppers split the cost over time, into Best Buy stores where unplanned technology purchases happen. That can raise Zip's transaction volume, deepen its retailer ties, and give Best Buy customers another way to buy without paying in full upfront.

Analyst inference

Zip said U.S. in-store transaction volume grew 61% year over year in Q1 FY27, with in-store purchases reaching 30% of total U.S. volume. That shift toward paying in person can support Zip's merchant network growth and push rivals to expand similar in-store flexible payment offerings.

Analyst inference

What to watch

1. Zip has more than 32,600 U.S. merchant partners and 4.7 million active U.S. customers, numbers that show the scale of the network behind its push into Best Buy stores nationwide. Confirmed
2. Investors could watch whether Zip discloses in-store transaction volume and its share of total U.S. volume next quarter, since those figures would show whether the Best Buy rollout adds to the 61% growth reported. Proposed
3. Watch whether other large retailers follow Best Buy in accepting tap-to-pay flexible payments in stores, since wider adoption could lift Zip's transaction volume and pressure rivals to match its in-store reach. Analyst inference

Evidence

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