Amazon gets no buy button as Google tests Flipkart checkout in Gemini

What happened

Google is testing a Buy button for Flipkart inside Gemini and AI Mode in India, while Amazon listings shown alongside offer no way to buy.

Confirmed

Global impact / market context

If Google lets shoppers buy from Flipkart without leaving its AI tools, Google could capture more shopping activity and ad revenue, while Amazon risks losing direct sales and customer attention in India.

Analyst inference

This test shows AI assistants becoming storefronts, which means platforms with checkout access may gain pricing power, while retailers without a buy button depend on referrals and brand loyalty to keep customers.

Analyst inference

What to watch

1. Google is testing a Buy button for Flipkart inside Gemini and AI Mode in India, while Amazon listings shown alongside offer no way to buy. Confirmed
2. Watch whether Google expands this checkout test beyond Flipkart or India, which would signal a broader shift toward AI-driven shopping and change how retailers reach buyers. Proposed
3. Watch whether Amazon builds its own in-assistant checkout, since losing buy access could reduce its direct sales, customer data, and advertising leverage, which means marketing reach. Analyst inference

Evidence

• cryptopolitan.com