Braiin Targets USD 56.9 Billion CX Software Market with Agentic AI Expansion and Major Upgrade to RADIUS CX Platform

What happened

Braiin Limited announced a major expansion of RADIUS, its AI-powered contact center platform, launching Force AI, a unified orchestration layer. The company says it is targeting the USD 56.9 billion customer experience software market with this upgrade.

Confirmed

Global impact / market context

Contact centers are cost-heavy operations, so tooling that lets companies run AI agents on the model they choose could lower service costs and speed automation. Management is betting this upgrade expands Braiin's customer experience business and wins larger enterprise clients.

Analyst inference

Customer service software is crowded, with large vendors bundling AI. Braiin's pitch is flexibility: no vendor lock-in, meaning clients can switch AI providers as costs or rules change. That appeals to enterprises wary of depending on one AI supplier.

Analyst inference

What to watch

1. Braiin says Force AI supports any leading large language model, including OpenAI, Claude, Gemini or clients' own models, with compliance built in. Watch whether it names paying customers or deployment details. Confirmed
2. Track RADIUS revenue growth and whether Braiin reports customer additions. If new clients adopt Force AI, contact center revenue should rise; flat revenue would suggest the upgrade is not yet converting into sales. Analyst inference
3. Watch for evidence of pricing and packaging for Force AI, since model flexibility may pressure profit per sale if clients switch to cheaper AI providers. Concrete contract values would clarify the financial impact. Proposed

Evidence

• globenewswire.com