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The 22% Sales Boost Hiding in Your Crypto Checkout
An article by NOWPayments' Commercial Director claims e-commerce businesses can achieve a 22% sales boost by offering cryptocurrency as a checkout payment option, suggesting that providing this payment method helps convert ready-to-buy customers who otherwise lack a usable payment option.
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What happened
An article by NOWPayments' Commercial Director claims e-commerce businesses can achieve a 22% sales boost by offering cryptocurrency as a checkout payment option, suggesting that providing this payment method helps convert ready-to-buy customers who otherwise lack a usable payment option.
Confirmed
Global impact / market context
If true, accepting crypto payments could increase revenue for online stores without extra marketing spending. This matters because it offers businesses a new way to grow sales by removing payment barriers for customers who prefer or only have digital currencies.
Analyst inference
This claim comes from a crypto payment service provider, which means the company benefits from more merchants using its product. The article appears in a market news feed, suggesting growing interest in connecting cryptocurrency with everyday retail transactions.
Analyst inference
What to watch
- The article states a 22% sales boost is possible from crypto checkout, but provides no data or case studies to verify this specific figure, so treat it as an unproven marketing claim. Confirmed
- Merchants should consider testing crypto payment options on a small scale to see if their own conversion rates improve, rather than assuming the 22% figure applies universally to all businesses. Proposed
- Watch whether other payment processors release similar data about crypto checkout benefits, as independent evidence would help confirm or challenge this sales boost claim from a company with a vested interest. Analyst inference