Why Reddit shares are falling today

What happened

A report citing analytics firm Similarweb said Reddit’s global visits fell 13% from October 2025 to October 2026, with Google AI Overviews reducing referral traffic. Reddit also reported a 16% yearly increase in weekly active uniques for October.

Confirmed

Global impact / market context

Fewer website visits could mean less opportunity to show ads or attract users, potentially weighing on revenue if the decline persists. The increase in weekly active uniques points to a different audience measure moving higher, so the traffic report does not by itself establish that Reddit’s overall audience is shrinking.

Analyst inference

The article says Reddit’s shares have had 59 moves greater than 5% over the past year, and describes this decline as meaningful but not fundamentally changing market perceptions. It also notes shares previously fell 25.2% after third-quarter results and fourth-quarter guidance missed Wall Street estimates.

Confirmed

What to watch

1. Watch whether subsequent reports show global visits continuing to fall and whether weekly active uniques keep growing; the two measures could indicate different trends in Reddit’s audience. Analyst inference
2. Track any further reported changes in referral traffic from Google AI Overviews, which are visits directed from Google’s search features to Reddit’s website. Analyst inference
3. Compare future revenue and guidance with the reported audience measures to see whether lower visits are translating into weaker business results. Analyst inference

Evidence

• stockstory.org