This AI Is Already Fooling People on Video Calls Into Thinking Its Human, Company Says

What happened

Tavus says 26 of 54 people on a one-minute video call thought its new Griffin model was human. The results are the company's own, and the model isn't going to retail customers yet.

Confirmed

Global impact / market context

If AI video avatars can pass as human in live calls, businesses may use them for sales, support and training, cutting spending on human staff and studio production. Investors could revalue firms selling or relying on such tools.

Analyst inference

This test used only 54 people and was run by the company selling the model, so the result is limited. The model is not yet sold to regular customers, so no revenue has started and no public price or customer list exists.

Analyst inference

What to watch

1. The company says 26 of 54 people on a one-minute video call thought the Griffin model was human, and the model is not going to retail customers yet. Confirmed
2. Watch whether Tavus releases this model to retail customers, which would mean the technology moves from a limited test into paid products that could reach many more users. Proposed
3. Watch for independent tests using larger groups, because the current result comes from the company itself and a small sample, which makes it hard to judge real performance. Analyst inference

Evidence

• decrypt.co