BitGo Turns Custody Into a Trading Command Center With Link Launch

What happened

BitGo launched Link, a platform that connects institutional clients' external exchange accounts to its custody interface, routing transfers through BitGo's Policy Engine and supporting venues such as Coinbase, Kraken, and Crypto.com.

Confirmed

Global impact / market context

The integration lets institutions manage trading and custody together, improving security and operational efficiency while reducing the need for separate systems, which can lower costs and simplify compliance.

Analyst inference

Institutional interest in crypto is growing, and firms are seeking integrated solutions that combine custody with trading to meet regulatory requirements and streamline workflows.

Analyst inference

What to watch

1. How quickly institutional clients adopt Link and increase their usage of BitGo’s combined custody‑trading service. Analyst inference
2. The effect of Link on BitGo’s custody volumes and fee revenue as more assets move through the platform. Analyst inference
3. Responses from competing custodians, such as new integrations or product launches aiming to match BitGo’s offering. Analyst inference

Evidence

• coinpaprika.com