XRP News: Binance and Bybit Are Paying Users to Hold RLUSD, Will They Stay?

What happened

Binance and Bybit are offering XRP rewards to users who hold RLUSD. The two competing promotions raise a question about whether users will continue holding RLUSD once the reward programs end.

Confirmed

Global impact / market context

If users only hold RLUSD to collect free XRP, they may sell or move that money when rewards stop. That could reduce stablecoin deposits on Binance and Bybit, which affects their cash available and trading activity.

Analyst inference

Competing reward offers between Binance and Bybit can pull stablecoin deposits toward whichever platform pays more. This competition may raise customer acquisition costs for both exchanges and pressure the profit per sale on related services.

Analyst inference

What to watch

1. Binance and Bybit are both offering XRP rewards to RLUSD holders, so monitor how long each promotion lasts and whether one exchange changes its terms. Confirmed
2. Watch whether the exchanges extend or replace these reward programs, because a new offer would show they want to keep RLUSD deposits after the current promotions end. Proposed
3. Track RLUSD holdings on each exchange after rewards end, since a sharp drop would suggest users were only there for the free XRP and not the stablecoin itself. Analyst inference

Affected assets

• RLUSD — Ripple USD
• XRP — XRP

Evidence

• coinpaper.com