Telegram applied to ICANN for the .gram top-level domain Pavel Durov said that @telegram has filed for the domain zone. If ICANN approves it, users could register as a second-level domain. @durov said users would then be able to set up interactive websites hosted

What happened

Telegram has filed an application with the Internet Corporation for Assigned Names and Numbers (ICANN) to create the .gram top‑level domain, and its founder Pavel Durov said that if ICANN approves the request, users could register second‑level .gram domains and host interactive websites.

Confirmed

Global impact / market context

Having its own .gram domain would let Telegram users build web sites directly under the brand, expanding the platform’s services beyond messaging. This could generate new revenue streams, increase user engagement, and give the company more control over its online identity.

Analyst inference

Domain approvals are overseen by ICANN, which manages the global domain name system. A new top‑level domain like .gram adds to the limited supply of generic domains and could attract businesses seeking fresh, brand‑aligned web addresses.

Analyst inference

What to watch

1. Watch for ICANN’s decision on the .gram application, including any announced timelines or conditions, as approval is required before the domain can be offered. Analyst inference
2. Observe how quickly Telegram users register .gram second‑level domains and launch interactive sites, indicating demand for the new address space and how many of them monetize the sites. Analyst inference
3. Track any shifts in Telegram’s revenue or user engagement metrics after .gram domains become available, which could signal the financial value of the new service. Analyst inference

Evidence

• x.com