GameStop attracts a new Wall Street bull amid its transformation

What happened

StoneX began covering GameStop with a Buy rating, citing analyst Mike Hickey’s positive view of the retailer’s turnaround. Hickey said Ryan Cohen rebuilt its earnings base and pointed to collectibles and live commerce as potential growth sources. StoneX also set a $33 price target.

Confirmed

Global impact / market context

The bullish case links GameStop’s smaller store base and lower overhead to more sales contributing to earnings, while collectibles and live commerce could add revenue. If these opportunities deliver, stronger earnings and better use of stores and inventory could support the turnaround; if not, expectations may be harder to meet.

Analyst inference

StoneX’s Buy rating contrasts with a view Hickey says is overshadowed by GameStop’s meme-stock reputation. The article presents the rating as an analyst judgment grounded in operating performance and growth opportunities, not evidence that those opportunities have already translated into sustained results.

Analyst inference

What to watch

1. Watch whether GameStop reports growth in collectibles sales and whether those sales contribute to earnings, as Hickey’s investment case depends on a lasting shift in its business mix. Analyst inference
2. Track live commerce expansion and any disclosed effects on store reach, inventory turnover, and digital sales; Hickey describes these as possible benefits, not achieved results. Analyst inference
3. The article names Magic: The Gathering demand, Pokémon’s anniversary, One Piece, GTA VI, store expansion, Power Packs, and holiday spending as upcoming catalysts. Confirmed

Evidence

• seekingalpha.com