VF Corp (VFC) reports earnings tomorrow: what to expect

What happened

VF Corp will report earnings Wednesday before market hours. Last quarter, revenue was $1.67 billion, up 1.3% year on year, but earnings per share missed analyst estimates significantly. Analysts expect flat revenue this quarter.

Confirmed

Global impact / market context

Flat expected revenue means VF Corp may not be growing after a slow quarter that missed profit per share estimates. Since the company has missed revenue estimates several times in two years, another miss could weaken investor confidence.

Analyst inference

Among peers in consumer discretionary, which covers non-essential purchases like clothing and toys, Levi's revenue rose 4.3% and Hasbro's rose 15%. Their differing stock moves after results show investors respond to individual company outcomes.

Analyst inference

What to watch

1. Watch whether reported revenue meets the flat year-on-year expectation, compared with the 2.2% increase recorded in the same quarter last year. Confirmed
2. Watch whether profit per share misses estimates again, as it did last quarter, since that could weigh on the stock. Analyst inference
3. Watch how management describes demand for its lifestyle clothing brands, which indicates whether future sales and costs stay on the current course. Proposed

Evidence

• stockstory.org