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Market Incident

Public · Developing

AI compiled from Infoway · 9 analyzed stories

McDonald's and Uber Expand Global Partnership Across Delivery and Loyalty in 14 Markets

McDonald’s and Uber announced a multi-year partnership expansion covering delivery and rewards features in 14 markets. Uber will be the preferred delivery partner for orders placed in McDonald’s app in participating markets, and the companies will connect Uber with MyMcDonald’s Rewards. Customers can also order through Uber Eats.

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What happened

McDonald’s and Uber announced a multi-year expansion of their delivery partnership across 14 markets, including the U.S. Uber will be the preferred delivery partner for orders placed in McDonald’s app in participating markets. Customers can order and track deliveries there, and the companies will connect their rewards programs.

Global impact / market context

The deal gives customers another way to order and earn or use rewards. It could bring more orders through the companies’ apps, but the companies did not disclose financial terms or a measured business impact.

What to watch

  1. Check which of the 14 markets use Uber as the preferred partner in McDonald’s app, because the arrangement varies by market.
  2. Check when and where customers can use connected rewards, because the announced rollout begins in select markets.
  3. Check for disclosed financial terms or measured business results, because none were provided in the announcement.

Affected assets

  • MCD
  • Uber Technologies, Inc.

Evidence